At-A-Glance: American Express EveryDay Getaway

The American Express Everyday card has launched officially and is being promoted heavily through an integrated marketing campaign that includes TV spots, emails, social media and promotions. It was the promotions part of the launch campaign that caught our eye, in particular, "The Epic EveryDay Getaway."

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Social Marketing Tip Sheets from 2014 Financial Brand Forum (#fbforum2014) Available

To help conference attendees implement integrated social strategies for their own marketing campaigns and business goals, David provided social media tip sheets on Facebook paid advertising and Facebook custom audiences and a checklist for social promotions. They're available here as free PDFs.

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Financial Brands, Do You Know Where Your CEO Is? Ours is in Vegas! (Uh-oh!)

Yes, Media Logic’s President and Founder David Schultz is in Vegas. More specifically: Caesars Palace, baby! But don’t worry. He’s keeping busy and out of trouble with this: “Integrated Social Media for Financial Marketers,” a presentation that calls for integrating social only when it’s appropriate… and in support of very specific business strategies.

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