What Facebook Zero Means for Health Care Marketers

If you’ve invested in creating a robust liker base for your hospital’s Facebook page, you may be thinking, “What now?” And if you’re just getting started with marketing providers and services via Facebook, you may be thinking, “Why bother?” Take heart.


Adventures in High Deductible Health Care and Mobile Apps

With high deductible insurance plans, an app like the one from Rose & Kiernan is a “must have,” not a “nice to have.”


Just How Confused Are Consumers about ACA and Health Plans?

Consumers are very confused: some even think "Obamacare" is their insurance provider. What's it mean for health plans? They can’t take anything for granted in their direct-to-consumer marketing.

Get the paper