Integrated CCM(SM)
Integrated CCM is advertising re-imagined for a conversation-centric world.
Intergrated CCM programs are search-optimized campaigns that integrate paid, earned and owned media opportunities – both traditional and social – to drive product interest and engage high lifetime value prospects.
Using our model, Media Logic is able to efficiently create comprehensive Integrated CCM programs that address the entire search and messaging ecosystem – from conversation architecture through paid and natural search optimization to traditional and social campaigning. Our model also enables us to create component Integrated CCM programs designed to work within established conversation-centric marketing frameworks.
Integrated CCM programs build and leverage the conversation to:
- Generate demand
- Help prospects self-nurture and self-qualify
- Encourage product trial
- Drive sales
- Build brand communities